Aora India
Insights

Trust & safety

Citation Policy

Aora uses citations to make health content checkable. Citations should support the specific claim being made, not decorate the page.

Preferred sources

Preferred sources include NIH, NCCIH, FDA, CDC, WHO, FSSAI, EFSA, peer-reviewed journal articles, systematic reviews, clinical guidelines, and authoritative textbooks or monographs where appropriate.

For ingredient pages, we prefer official nutrient fact sheets, recognized research databases, and peer-reviewed reviews.

How claims are matched

Deficiency claims require stronger support than general wellness claims.

Disease-treatment claims are avoided unless the page is explaining why a supplement should not be used as treatment.

If evidence is mixed, early, population-specific, or form-specific, the page should say so.

Source quality

We do not use social posts, unsourced blogs, affiliate rankings, or manufacturer marketing pages as primary proof for health claims.

Commercial content can inform product positioning, but not clinical or safety claims.