Trust & safety
Editorial Policy
Aora publishes wellness and supplement content to help readers make better routine decisions. Our editorial standard is practical, evidence-led, and conservative with health claims.
What we publish
We publish educational articles, ingredient guides, goal hubs, product education, supplement routines, and decision tools.
Content is designed to help readers understand options, questions to ask, and safety boundaries. It is not a diagnosis or treatment plan.
How we write
We prioritize plain language, clear next steps, realistic expectations, and visible cautions.
We avoid fear-based framing, miracle claims, cure language, disease-treatment claims, and unsupported before-after promises.
Commercial links are allowed only when they are contextually useful and do not weaken the medical safety of the page.
Review workflow
Drafts should pass content editing, citation checks, product-claim review, and compliance review before broad publication.
Health articles should show author/reviewer information as the editorial team is finalized.
Articles are updated when evidence, product formulas, regulations, or internal standards change.